In the fast-paced world of digital marketing, technical SEO often gets overshadowed by content creation and social media strategies. However, dedicating just one day to improving your website’s technical SEO can yield significant benefits. Here we explore how this small but highly focussed effort can make a big impact to your online presence.
Enhance Site Performance
One of the most immediate impacts of technical SEO is improved site performance. In just one day, you can:
- Optimise page speed: Use tools like Google PageSpeed Insights and GTM Metrics to identify slow-loading pages. Implementing recommendations such as image compression and browser caching can drastically reduce load times.
- Mobile optimisation: Ensure your site is mobile-friendly. With mobile traffic accounting for over half of all web visits, a responsive design is crucial. You can find out what traffic splits are occurring for your business with an analytics tool, the most commonly used being Google Analytics 4 (GA4).
Impact: Faster load times lead to lower bounce rates (aka more engaged sessions in GA4) and improved user experience, which can be ranking factors for search engines and your web pages appearing in search results.
Improve Crawlability and Indexing
Search engines need to crawl and index your site effectively to rank it. In a single day, you can:
- Fix broken links: Use tools like Screaming Frog to identify and repair broken links, ensuring that search engines can navigate your site smoothly.
- Update your sitemap: Ensure your XML sitemap is up-to-date and submitted to Google Search Console. This helps search engines discover your pages more efficiently.
Impact: A well-structured site with no broken links enhances the likelihood of your pages being indexed correctly, improving your visibility in search results. It also optimises the use of your crawl budget ensuring Google is seeing more of the important pages you want it to crawl and index.
A Better User Experience
Technical SEO is not just about search engines; it’s also about users. Spend a day focusing on:
- Improving navigation: Simplify your site’s navigation structure. A clear hierarchy helps users find what they need quickly.
- Implementing schema markup: Adding structured data can enhance your search listings with rich snippets, making them more appealing.
Impact: A better user experience can lead to longer session durations and increased conversions, signalling to search engines that your site is valuable.
Increase Organic Traffic
After optimising your technical SEO, you may notice a boost in organic traffic. This can happen because:
- Higher rankings: With improved site performance and crawlability, your pages are more likely to rank higher in search results.
- More clicks: Enhanced listings with rich snippets can attract more clicks, driving additional traffic to your site.
Impact: Increased organic traffic not only boosts your visibility but also enhances your brand’s credibility and supports lead generation.
Foundation for Future Growth
Investing a day in technical SEO lays the groundwork for ongoing improvements. You’ll have:
- A clearer understanding of your site’s health: Regular audits can help you stay on top of potential issues.
- A strategy for continuous improvement: With a solid technical foundation, you can focus on content and marketing strategies that drive engagement and conversions.
Impact: A proactive approach to technical SEO ensures that your site remains competitive and fit for purpose in an ever-evolving digital landscape.
Conclusion
Spending just one day on technical SEO can lead to remarkable changes in your website’s performance, user experience, and search engine visibility. By prioritising these elements, you can notice organic traffic improvement in a relatively short space of time. Speak to Molokini about supporting your digital marketing, through the creation and delivery of a successful SEO strategy for your business.
