Technical SEO & Site Speed Optimisation: A RINA Success Story
Elevating Website Performance
Every second counts when it comes to website performance. Slow load times and technical inefficiencies can drive users away, negatively impacting both user experience and search engine rankings. RINA, the Royal Institution of Naval Architects, were facing some challenges with their website’s speed and technical SEO, and they turned to Molokini Marketing for help.
Desktop Performance After Optimisation Work Carried Out:
Mobile Performance After Optimisation Work Carried Out:
Elevating Website Performance for the Royal Institution of Naval Architects (RINA)
Every second counts when it comes to website performance. Slow load times and technical inefficiencies can drive users away, negatively impacting both user experience and search engine rankings. RINA, the Royal Institution of Naval Architects, were facing some challenges with their website’s speed and technical SEO, and they turned to Molokini Marketing for help.
Desktop Performance After Optimisation Work Carried Out:
Mobile Performance After Optimisation Work Carried Out:
The Starting Point
As part of our routine maintenance checks, we conducted a detailed audit of RINA’s website using industry-standard tools like SEMrush, GTMetrix, and Google PageSpeed Insights. The initial findings revealed significant room for improvement:
- SEMrush Score: 72
- GTMetrix Grade: C
- Google PageSpeed Insights Scores:
- Mobile: 5.3 seconds load time (Performance Score: 61)
- Desktop: 1.2 seconds load time (Performance Score: 84)
Key Issues Identified
- Meta Descriptions & Titles: Outdated and lacking optimisation for click-through rates.
- Broken Links: These were negatively impacting the user experience and SEO performance.
- On-Page Structure: Misaligned H1 tags and other structural elements needed adjustment.
- Video & Image Optimisation: Uncompressed assets were slowing down load times.
With mobile performance being a critical area of concern, we proposed a comprehensive plan to tackle these issues head-on. RINA gave us the green light to proceed.
What We Did
- Swapped the homepage video for a coded version that loads on demand.
- Compressed images and videos to reduce file sizes without compromising quality.
- Preloaded fonts to streamline rendering.
- Split JavaScript files to improve loading efficiency.
- Refreshed meta descriptions and titles to boost organic click-through rates.
- Identified and addressed broken links, either removing or replacing them as appropriate.
- Improved the on-page structure, aligning H1 tags with SEO best practices.
The Results
The improvements were nothing short of transformative. RINA’s website now performs at a level that sets a new benchmark for sites of its size and complexity:
- Google PageSpeed Insights:
- Mobile: Performance score jumped from 61 to 91.
- Desktop: Achieved a perfect score of 100
- GTMetrix: Grade improved from C to A.
These optimisations significantly reduced load times and improved user experience across all devices. While the Largest Contentful Paint (LCP) fluctuates between 1.5 to 3 seconds due to server speed constraints, we’ve pushed the performance to the highest level achievable without compromising content.
Before:
After:
Client Reaction
RINA’s team was thrilled with the results. Sally Charity, Chief Operations Officer, shared her feedback:
“We are extremely pleased with the work Molokini has undertaken to support the Royal Institution of Naval Architects and improve the performance of our website. Their team successfully boosted the site’s speed, achieving impressive scores on both Google PageSpeed and GTMetrix, significantly improving user experience. The optimisations—such as swapping the homepage video, compressing images, and refining the code—have made a noticeable difference in load times and overall performance. Their attention to detail, quick implementation, and dedication to delivering exceptional results has truly supported our mission for a faster, smoother website. We look forward to continuing our collaboration with Molokini as we move into 2025.”
Why This Matters
This project highlights the importance of technical SEO and site speed optimisation in driving measurable improvements. By addressing RINA’s pain points with a strategic, data-driven approach, we delivered a website that’s faster, more user-friendly, and better equipped to rank highly in search results.
Ready to Transform Your Website?
If your website is underperforming or struggling to meet user expectations, let us help. At Molokini Marketing, we bring a combination of technical expertise and industry knowledge to deliver tailored solutions that work. Contact us today to see how we can elevate your website’s performance.