Guncast Website Development
Reinvigorating Guncast’s online presence with a new website
To elevate Guncast’s positioning and strengthen their online presence, we undertook the development of a website that was not only functional but also visually captivating. Our goal was to create a digital platform that truly reflected the premium nature of their swimming pools and wellness products and the high-class services they offer.
How we built an immersive user friendly WordPress website
The process began with an onsite UX workshop, where we engaged closely with the Guncast team. This collaborative session was instrumental in identifying key areas of improvement, particularly the need for professional imagery and video content to effectively showcase their products. We understood that visual representation would be crucial in conveying the quality and exclusivity of the Guncast brand.
We made significant improvements to the navigation based on user research, ensuring a seamless experience for site visitors. Now, no pages are more than a click or two away.
From the initial workshop, where we scoped out requirements across our team, to facilitating the creation of photography and video content, Molokini has been integral to reshaping how we present Guncast to our discerning clients.
The new website highlights the knowledge and expertise that go into each of our luxury pool and wellness projects, capturing the attention and providing inspiration to detail orientated individuals who value quality and exclusivity.
We’re proud to continue working with Molokini to ensure that the Guncast brand reflects the prestige of our services.
Andy Carr,
Group COO & Managing Director
Working together
Throughout the project, we maintained a close partnership with the Guncast team, ensuring that every aspect of the website was in perfect alignment with their brand values and aesthetic.
This meticulous attention to detail resulted in a website that has been highly praised by both Guncast and their clients, establishing a strong foundation for ongoing and future marketing initiatives. The new site not only enhances Guncast’s digital presence but also sets the stage for further growth and brand recognition in the market.
Key Features and Design
The new website incorporates several features designed to enhance both user experience and functionality, such as:
User-Friendly Navigation: An intuitive and easy-to-use navigation system ensures that users can effortlessly find the information they need within just a few clicks.
Architect Zone: A dedicated section of the site, the “Architect Zone,” contains gated content accessible only to authorised users. To enter this area and access the specialised resources, users must log in through a secure portal. This ensures that sensitive materials remain protected and are available only to those with the proper credentials.
High-End Visuals: The site features professional, high-quality video and photography, creating a visually captivating experience that reflects the brand’s premium image.
See the video produced by Molokini below.
A successful website migration and relaunch!
Our collaboration with Guncast has resulted in a striking website that enhances their digital footprint and showcases their high-end products. The streamlined user experience and premium design elements have received enthusiastic responses from Guncast and their clients, marking a significant step forward in their digital strategy and elevating their brand visibility.
This projects success has set solid foundations for future collaboration. Guncast is excited to continue expanding their digital and marketing efforts leveraging their newly enhanced website to drive growth and further solidify their presence in the market.
Examples of images taken as part of photoshoot
