Dröm UK Website Development
Elevating Dröm UK’s Digital Presence with a New WordPress Website
When Dröm UK joined the KLAFS family alongside Guncast, it was clear that both brands needed a strong, unified online presence. We began the process with an in-depth UX workshop, where we collaborated closely with Dröm UK to define their goals, build trust, and demonstrate our expertise in the spa and wellness industry. With Guncast’s site already underway, we set out to elevate Dröm UK’s digital presence without losing the distinct identity that makes them unique.
Refreshing Dröm UK’s brand identity was an important part of this journey. To align more closely with Guncast and the group, we updated the logo, moving from purple accents to a more elegant gold. The previous site, though functional, didn’t fully capture the level of luxury or meet today’s web standards. Our goal was to create a new WordPress site that not only looked the part but also empowered Dröm UK’s team to take control, keeping the content fresh and relevant.
Building an Immersive WordPress Website for Spa and Wellness Brands
The project kicked off with the UX workshop, where we set the foundation for enhancing Dröm UK’s online presence, showcasing their expertise, and highlighting their UK showroom – one of the few places in the country where you can experience a full range of functional wellness products. The need for professional imagery was clear from the start, as Dröm wanted to bring their people and craftsmanship to the forefront.
We approached the design with more than aesthetics in mind; it was about crafting an experience. The site needed to guide visitors naturally from exploring the luxurious offerings to getting in touch, especially since Dröm UK’s sales process is largely consultative. High-quality visuals played a key role in inspiring visitors and helping them envision these wellness solutions in their own spaces.
“Partnering with Molokini to redefine Dröm UK’s digital presence has been a rewarding experience.
From the outset, their team took the time to understand our vision and worked closely with us to ensure our new website truly reflects the luxury, craftsmanship and dedication behind our brand.
Their attention to detail and collaborative approach were invaluable, resulting in a site that not only showcases the elegance of our wellness solutions but also positions us strongly for future growth.
We’re enjoying our continued partnership with Molokini supporting our digital strategy and helping us explore new opportunities.”
Barry Smith,
Managing Director
Collaborative Website Design and Development Process
Building the website was not just a project – it was a partnership. As a new client, Dröm UK hadn’t worked with a marketing agency on a website for a while, so we made it a priority to involve them at every step – from sitemaps to wireframes, design, and development. This collaborative approach allowed Dröm UK’s team to shape the process and see their feedback reflected in the evolving site. By launch day, there was a shared sense of achievement; the result was a website that felt true to their brand and vision.
High-End Visual Design and User-Friendly Website Features
The new site strikes a balance between maintaining Dröm UK’s unique identity and incorporating elements from KLAFS. High-end visuals, including premium photography and video, were essential for conveying the quality and craftsmanship behind their wellness solutions. The navigation was designed to be user-friendly, guiding visitors to key sections effortlessly – whether they wanted to explore products, learn about the team, or get in touch.
Ongoing Marketing and WordPress Website Support
Since the launch, the feedback has been overwhelmingly positive, with noticeable improvements over the previous site. We continued to support Dröm UK closely, addressing any initial issues and transitioning them onto our support plan – ensuring the site remains secure, up to date, and running smoothly.
Today, our partnership extends beyond the website. We’re actively involved in Dröm UK’s ongoing digital efforts – from managing social media and creating blog content to optimising SEO. With PPC campaigns on the horizon, we’re excited to help Dröm UK reach new heights, building on the strong foundation we’ve created together.
Examples of images taken as part of photoshoot:
